HOLIDAY INN EXPRESS ROYAL DOCKLANDS & NOVA CHEF CASE STUDY

Holiday Inn Express Royal Docklands faced a common hospitality challenge: a beautiful events space with untapped potential due to catering constraints. Budget limitations prevented hiring dedicated catering staff, whilst third-party providers were too expensive to maintain profitable events.

THE CHALLENGE

  • Events space remained underutilised without cost- effective catering
  • Budget insufficient for dedicated catering team
  • Need for premium dishes (sushi to desserts) with consistent quality
  • High margins required alongside guest satisfaction

THE SOLUTION

Nova Chef delivered a comprehensive solution with ready-to-heat premium dishes requiring minimal staff intervention. This innovative approach enabled ~70%+ gross profit per event without additional kitchen hires, whilst providing menu flexibility for different event types.

Solution Image

Implementation

  1. Discovery & tasting session
  2. Menu design & logistics planning
  3. Equipment setup & staff training
  4. Pilot event with feedback collection

The Results

↑ 5%
Space Utilisation
Significant increase in bookings
↑ 70%
Gross Profit
Impressive margins on event packages
0
Extra Staff
No additional hires required

Key Takeaways

This partnership enabled profitable event catering without extra staffing costs, activating previously underutilised space whilst delivering premium, consistent food quality. The simplified operations handled by Nova Chef included production and logistics with minimal staff training required, whilst menu rotation kept offerings fresh and aligned with event themes.

For information on how Nova Chef can transform your event catering: : novachef.co | info@novachef.co | +44 20 805 87184