Case study · Customer story
Holiday Inn Express Royal Docklands
Hotels operating in Royal Docklands, London face increasing pressure to deliver high-quality food for events while controlling staffing and operational costs. This case study shows how Nova Chef delivered a scalable hotel catering solution for Holiday Inn Express Royal Docklands, enabling profitable event catering without the need for additional in-house chefs.

The Catering Challenges
- Inability to justify full-time catering staff
- High costs associated with third-party caterers
- Limited flexibility for offering premium food options
- Pressure to improve margins on event catering
What The Hotel Needed To Achieve
- Introduce a reliable food solution for hotel events without hiring chefs
- Maintain premium food quality suitable for corporate and private events
- Improve profit margins on event catering
- Increase utilisation of the hotel’s event space
The Catering Solution
Nova Chef delivered a ready-to-serve hotel food solution designed specifically for hospitality environments with limited kitchen staffing. The solution enabled the hotel to: Serve premium dishes prepared off-site Eliminate the need for a full catering team Ready-to-serve hotel food solution Maintain consistency across all events Offer flexible menus for different event types
How it was implemented
- Discovery & tasting session
- Menu design & logistics planning
- Equipment setup & staff training
- Pilot event with feedback collection
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