Privacy policy


Effective date: 18.09.2025
Controller: Moovr UK Ltd (trading as “Nova Chef”), United Kingdom
Contact: info@novachef.co | +44 (0)20 805 87184 | Unit D, 17 Plumbers Row, London, E1 1EQ, United Kingdom

1. Scope

This notice explains how we collect, use, disclose and protect personal data when you visit our websites novachef.co and portal.novachef.co, make a purchase, interact with us, or engage with our marketing.

2. What we collect

You provide: contact details, account info, enquiries, order details.
Collected automatically: device/usage data such as IP address, device and browser, pages viewed, timestamps, referrer/UTM parameters—subject to your cookie choices.
From third parties: payment processors, logistics partners, analytics/advertising vendors, and organisation identification providers (e.g., Visitor Queue) when you consent to the relevant cookies.

3. Purposes and lawful bases

We process personal data for:

  • Order processing & customer service – take/fulfil orders, payments, shipping, returns, support. Legal basis: Contract; Legal obligation for invoices/tax.
  • Security & fraud prevention – protect our services and users. Legal basis: Legitimate interests (and Legal obligation where applicable).
  • Analytics/measurement – understand performance and improve the site (e.g., GA4 via GTM). Legal basis: Consent (required by PECR before setting cookies).
  • Advertising & identification – measure advertising, build audiences (Meta, LinkedIn, Google Ads) and recognise visiting organisations (Visitor Queue). Legal basis: Consent for the cookies/tags; subsequent B2B lead qualification under Legitimate interests. You can withdraw consent at any time and object to marketing-related processing.
  • Communications/marketing – newsletters or promotions with your permission or as permitted for corporate subscribers. Legal basis: Consent (or Legitimate interests where applicable). You can unsubscribe at any time.

4. Cookies and similar technologies

We use a consent tool to obtain and log your choices before enabling Analytics or Marketing & identification technologies. For details, see our Cookie Policy.

5. Sharing your data

We share personal data with:

  • Service providers/processors who host, support or operate our services (e.g., Shopify, Odoo, cloud hosting, email/SMS tools, payment and fulfilment, IT/security, analytics/advertising/identification vendors listed in the Cookie Policy).
  • Professional advisers (legal, accounting) and authorities where required by law.
  • Business transfers (e.g., merger/sale).
    All processors act on our instructions under appropriate contracts.

6. International transfers

Some providers (e.g., Google, Meta, LinkedIn, Visitor Queue, Shopify, Odoo) may process data outside the UK/EEA. Where transfers occur, we rely on adequacy decisions (where available) or Standard Contractual Clauses with the UK Addendum, plus risk assessments and supplementary measures, as required by law.

7. Retention

We retain personal data only as long as necessary:

  • Orders & customer records: typically 6–7 years (legal obligations).
  • Enquiries and CRM: typically up to 24 months from last interaction.
  • Analytics/consent logs: 6–12 months.
    We may retain longer if required by law or to establish/defend legal claims.

8. Your rights (UK GDPR)

You can request access, rectification, erasure, restriction, portability, and object to processing based on legitimate interests (including direct marketing). Where we rely on consent, you can withdraw it at any time (this won’t affect prior lawful processing).
To exercise your rights, contact info@novachef.co. You also have the right to lodge a complaint with the ICO (ico.org.uk).

9. Children

Our services are not intended for children. We do not knowingly collect children’s data.

10. Security

We use appropriate technical and organisational measures to protect personal data. No system is perfectly secure; please use unique, strong passwords and keep them confidential.

11. Changes to this notice

We may update this policy from time to time and will post the latest version here with the effective date.